Animation for the packaging industry

Packaging Simplified

The Customer

Esko is a global supplier of integrated printing & finishing solutions in the packaging industry.The company offers a wide range of products and services for label, sign and display printing. Their mission is to drive profitability in their industry’s supply chain by reducing time-to-market and raising productivity.

The Challenge

At Drupa 2016, Esko introduced significant soft- and hardware innovations to support this mission and simplify the use and integration possibilities of their products. We were asked to create a short animation to clearly explain the strategy and value proposition behind the new service offering.

The Quest

Our illustrators first produced sketches, storyboards and a range of icons & illustrations to be used within the animation. We made sure all assets were future proof and universal so they would speak out to a broad international audience. To capture the right messages, we worked together closely with the team at Esko to fine-tune the narrative and hire the right voice through extensive auditioning.

The Result

Based on the overarching theme - “Packaging Simplified” - we created a 2 minute animation video. The video was used at the Drupa 2016 conference in Dusseldorf and shown to over 200.000 people. On top of this the re-usable assets were used for branding purposes worldwide Check out the result below!

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