Personas are a great tool for stimulating people-centered thinking throughout the whole design process. It’s a way of giving your target groups a face and make them come alive in your organisation. Over the years personas have become one of those service design buzzwords and became really popular, which they totally deserve, if and when used right.
Here are 5 of our secrets to successfully implement personas:
Creating persona’s should be a co-creative process. We do this together with people from the organisation we are working with. They are the ones working for their users/clients day-in day-out. It’s crucial they can empathise with them and this can only happen when they creating the persona's themselves. We as designers should facilitate this process.
Don’t just start from scratch. Before you start building up a persona make sure you spoke to some users and translate these insights into persona’s. Don’t understand me wrong, not all persona information should be based on research results, but your inspiration should be from the right people.
When building a persona, think beforehand what kind of information will be crucial throughout your design process. Bring this together in a template you fill in for each persona. These templates should be different for every project!
Turn your persona’s into usable artefacts. Don’t let them disappear into a pile of paper or a folder on your computer, they will slowly disappear from your memory. Create a visual outcome that can be referred to throughout the design process. Something that can be touched and pointed towards.
Creating and using personas is fun. You can build up your own stories and shape a persons life. Don't forget to have fun with this!
Do you want to offer your customers great services and experiences too?Contact us!