GBO — Integrated Broad Reception
Our expertise
As service designers, our goal to design great services and experiences from the perspective of the user. We do not look in isolation to the separate parts, but at the holistic whole that results in one experience. We do this through real user insights in co-creation with the relevant stakeholders.
Our work
A selection of our projects.
Toyota Connected Europe
The perfect cockpit experience for the newest Toyota of 2025
Flemish agency for energy and climate
Making the Energy Performance Certificate understandable for all users
VDAB & City of Antwerp
Obstacles and dreams of 21 youngsters looking for a job in Antwerp
City of Ghent
A satisfaction survey on front-line service provision among Ghent citizens
Welzijnszorg Kempen
Reducing non-take-up of rights through user research and co-creation
Social services Ghent
Stimulating co-creation with homeless youth in search for effective housing solution
GBO — Integrated Broad Reception
Supporting vulnerable residents through local collaboration.
VDAB & City of Antwerp
Obstacles and dreams of 21 youngsters looking for a job in Antwerp
Welzijnszorg Kempen
Reducing non-take-up of rights through user research and co-creation
Toyota Connected Europe
The perfect cockpit experience for the newest Toyota of 2025
City of Ghent
A satisfaction survey on front-line service provision among Ghent citizens
Social services Ghent
Stimulating co-creation with homeless youth in search for effective housing solution
Flemish agency for energy and climate
Making the Energy Performance Certificate understandable for all users
Who we’ve worked with
We are proud to collaborate with the people behind these brands.
Our community
We organise regular events and love learning and sharing our knowledge.
Service Design Training
We regularly organize public trainings, masterclasses and tailor-made trainings for companies and teams.
Check out the next edition
ARENA
A one-night conference for professionals: two inspiring speakers share their expertise on a current challenge where service design can play a role.
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Service Design Podcast
We have conversations about Service Design with practitioners from around the world.
Visit the website
Service Design Network — Belgian Chapter
Together with Peel and the University of Antwerp we co-founded the Belgian SDN chapter.
Visit the website
Our blog
Our latest thoughts, updates & creations, hot from the forge.
Our allies
Together with Little Miss Robot, Once and Fluo we make Leap Forward, a design and innovation group that helps you deliver breakthrough products, services and experiences to your customers in a consistent way.
We’re also part of The Cronos Group, where we can find reinforcements in all kinds of expertise when we need it.