What is service design?
A methodology in which we consciously design a complete service from the perspective of the user. We do not look in isolation to the separate parts, but at the holistic whole that results in one experience. We do this through real user insights in co-creation with the relevant stakeholders.
A selection of our projects.
Toyota Connected Europe
The perfect cockpit experience for the newest Toyota of 2025
City of Ghent
First-line service satisfaction survey
From hyper-validated personas to new tailored services carried by the entire organisation.
Go-to-market research for the launch of a new payment institution in Belgium.
City of Bruges
From user research to customer-centric, digital services.
City of Sint-Niklaas
A digital enterprise counter to apply for permits and other products.
Who we’ve worked with
We are proud to collaborate with the people behind these brands.
We organise regular events and love learning and sharing our knowledge.
We organise regular design events where we invite experts to share their knowledge in a certain topic and inspire our audience.
Service Design Network - Belgian Chapter
Service Design Network - Belgian ChapterTogether with Peel and the University of Antwerp we co-founded the Belgian SDN chapter.
Service Design Podcast
Service Design PodcastWe have conversations about Service Design with practitioners from around the world.
We’ve created our own tools to help us in our quests.
Our latest thoughts, updates & creations, hot from the forge.
Together with Little Miss Robot, Once and Fluo we make Leap Forward, a design and innovation group that helps you deliver breakthrough products, services and experiences to your customers in a consistent way.
We’re also part of De Cronos Groep, where we can find reinforcements in all kinds of expertise when we need it.