ARENA
We organise regular design events where we invite experts to share their knowledge in a certain topic and inspire our audience.
View our events
What is service design?
A methodology in which we consciously design a complete service from the perspective of the user. We do not look in isolation to the separate parts, but at the holistic whole that results in one experience. We do this through real user insights in co-creation with the relevant stakeholders.
Our work
A selection of our projects.
Toyota Connected Europe
The perfect cockpit experience for the newest Toyota of 2025
City of Ghent
First-line service satisfaction survey
Acerta
From hyper-validated personas to new tailored services carried by the entire organisation.
Nickel
Go-to-market research for the launch of a new payment institution in Belgium.
City of Bruges
From user research to customer-centric, digital services.
City of Sint-Niklaas
A digital enterprise counter to apply for permits and other products.
Who we’ve worked with
We are proud to collaborate with the people behind these brands.
Service design training 2023 - Sold out
- Date: 26 & 27 September 2023
- Location: Ghent
- Language: Dutch
- Price: See our price categories on the page. Food, drinks and training materials are included in the price.
- Follow-up moment: 2 months after training
Our community
We organise regular events and love learning and sharing our knowledge.
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ARENA
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Service Design Network - Belgian Chapter
Service Design Network - Belgian Chapter
Together with Peel and the University of Antwerp we co-founded the Belgian SDN chapter.Visit website -
Service Design Podcast
Service Design Podcast
We have conversations about Service Design with practitioners from around the world.Visit website
Our tools
We’ve created our own tools to help us in our quests.
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Kingdom Cards
Kingdom Cards
A set of visual cards that we created to deal with the complexity of collaboration on projects. Free to download.Read more -
Context Cards
Context Cards
A set of visual cards that we created to deal with the complexity of collaboration on projects. Free to download.Read more
Our blog
Our latest thoughts, updates & creations, hot from the forge.
