What is service design?

A methodology in which we consciously design a complete service from the perspective of the user. We do not look in isolation to the separate parts, but at the holistic whole that results in one experience. We do this through real user insights in co-creation with the relevant stakeholders.

Our work

A selection of our projects.

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Who we’ve worked with

We are proud to collaborate with the people behind these brands.

  • Logo of Bebat
  • Logo of the Flemish Government
  • Logo of Acerta
  • Logo of Roularta
  • Logo of GO! onderwijs or GO! education of the Flemish Community
  • Logo of the Royal Museum of Fine Arts Antwerp
  • Logo of C&A
  • Logo of the city of Bruges
  • Logo of the city of Antwerp
  • Logo of the National Office for Social Security in Belgium

Our community

We organise regular events and love learning and sharing our knowledge.

Our tools

We’ve created our own tools to help us in our quests.

Service design training 2023

6 E3 A0824
  • Date: September 26th & 27th 2023
  • Location: Ghent
  • Language: Dutch
  • Price: See our price categories on the page. Food, drinks and training material included.
  • Follow-up moment: 2 months after the training
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Our blog

Our latest thoughts, updates & creations, hot from the forge.

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Our allies

Together with Little Miss Robot, Once and Fluo we make Leap Forward, a design and innovation group that helps you deliver breakthrough products, services and experiences to your customers in a consistent way.

We’re also part of De Cronos Groep, where we can find reinforcements in all kinds of expertise when we need it.