Date
8 October 2025 and 9 October 2025
Location
Ghent
Language
Dutch
Price
Flexible pricing model starting from €300
About the training
Sometimes delivering successful services means changing the way you work. During this two-day training you will get the tools and knowledge to realise these changes. You will be introduced to the main principles of service design and you will use methods and techniques to create successful services in your organisation! In short, at the end of the training, you will know how to design your services to suit your users.
What does the training contain?
An introduction to the key principles of service design in a practical way
Hands-on methods and techniques to get started in your own organisation.
Focus on the entire end-to-end service delivery.
The program
Day 1 - Empathising with the user
- Introduction to service design
We start with the basic principles and theory of service design. - Formulate research challenge
Together, we identify your question, co-create a research challenge and examine existing assumptions. - User research
We delve into the end user's world through qualitative research methods. - Personas & customer journeys
We translate insights into personas and customer journeys to clearly visualise the user experience and bottlenecks.
Day 2 - From idea to testable concept
- Idea generation
We start creatively with a brainstorming session to come up with solutions that meet the needs of your target group. - Prototyping & testing
We make ideas tangible with prototypes and test them immediately with real users to learn and adjust quickly. - From concept to action
We conclude with practical tips to sustainably improve your services.
Who will benefit from this training?
This is an introduction to service design, meant for project managers, analysts, innovation managers, designers, change managers... who:
- want to get a better understanding of your customer's wants and needs.
- would like to make their existing service more customer-centric.
- want to introduce a human-centred way of working in their organisation.
Practical information
- This training is given by Knight Moves' service design experts, driven professionals with experience in various sectors.
- This training is given in Dutch.
- We like a personal approach, therefore we allow a maximum of 12 participants per training.
- The training will take place on October 8 & 9, 2025 at Ghent.
- We organise a feedback moment with all participants 2 months after the training for tailor-made advice!
"I attended this top training on service design by Leap Forward. Perfect balance between theory and practice, enthusiastic speakers, a lot of knowledge gained, great fellow students ... Too bad not all trainings are like this one!"
Price
We believe it is important that this training is accessible to a diverse audience, which is why we have a flexible pricing model. In this way, we hope to give more people the opportunity to take this course. Please feel free to send an email to enquire which price applies to you.
Are you paying for the training yourself?
- Standard
€ 600 (including VAT) - Are you a student?
€300 (including VAT)
Is your employer paying for the training?
- Standard
€ 1200 (Excluding 21% VAT) - Do you work for a small non-profit organisation?
€ 600 (Excluding 21% VAT)
KMO-portefeuille
We partnered up with KMO-portefeuille, which means you can get a 40% discount on this training. More information here.
Something for you?
Register for our training right away and put the customer at the centre of your organisation too.
Not sure yet? Subscribe to the newsletter and stay informed about future training courses and master classes.
In addition to this service design training, we also organise customised training for companies and teams. For more information, please email stina@knightmoves.be.
