In-depth interviews
How is your product or service being used? What expectations are there in the organisation? In-depth interviews provide rich information from all kinds of different stakeholders.
Would you like to get to know your target audience better?
Our methods for getting to know your target audience
Gain insight into your target audience through a combination of co-creative, qualitative and quantitative research methods:
User tests
How do you make sure your product or service is accessible and easy to use? User testing gives you quick, in-depth insight into the problems your users are experiencing.
Surveys
What are the experiences, expectations and feelings of the target group? Through a survey you identify the characteristics of a (large) group of people.
Personas
How do you put the customer at the centre of your organisation? Personas increase empathy and ensure a lasting connection with your target group.
Customer Journey’s
How and where can you improve the experience for your customers? Customer Journey’s provide a visual representation of the customer journey and show you where improvements can be made.
Inclusive recruitment
How do you involve the right people in your project? Through inclusive recruitment, you involve the right people at the right time.
Our approach: engage, clarify and explore
- 1
We involve the right target group
Of course, to get to know your users, we first need to know how to involve them in our research. Together, we decide which users to involve and question and when. By responding to their diversity, we increase the effectiveness and value of the research.
- 2
We map out the customer journey
What is your target audience’s customer journey like? What moments of happiness do we want to enhance or add, and what frustrations and stumbling blocks do we want to remove?
- 3
We conduct in-depth user research
We research your services with real end-users at different levels. Both quantitatively and qualitatively. We listen and build empathy with the target group. We uncover stumbling blocks and opportunities so we can improve your service together.
Put your customer first
Understand what your customers need. Help your organisation make the best decisions and arrive at innovative solutions is our ultimate goal.
What insights are you already collecting today and where can we focus even more strongly? Do you need more qualitative or quantitative insights? Or both? We actively think along with you to deploy your resources smartly.
