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When should you develop a digital strategy?

  • Evaluation of existing digital channels and services: clarifying channel roles, addressing fragmentation and determining priorities for optimisation.
  • Vision exercise regarding future services: aligning stakeholders around clear product and channel choices with a widely supported omni-channel vision for the future
  • When launching a digitalisation project such as a new digital product or e-portal: mapping out the broader service offering and strategically determining the role the new channel or product will play.
  • Dealing with a technological evolution such as AI: mapping out the new opportunities and challenges for the organisation and determining an action plan.

What are the key points to consider?

  • Start with your target audiences: don’t base your approach solely on technology or existing internal structures.
  • Make clear choices about channels: define the role of each digital channel and dare to set priorities.
  • Ensure consistency and smart management: build a consistent experience and manage channel switches and friction carefully.
  • Work inclusively and ensure accessibility: Take all target groups into account, including users with lower digital literacy.
  • Implement the strategy in phases and realistically: Ensure support from decision-makers and engagement across teams.
  • Look ahead and adjust course: Take macro and micro trends into account, and use data and feedback to continuously improve.
“Knight Moves excels at turning complex challenges into achievable projects. They explain the how and why clearly, so that everyone is on board and learns from their approach.”

— Catherine Vanden Daelen, Advisor-general at the National Social Security Office (RSZ)

What are the benefits of a bespoke digital strategy?

  1. 1

    Better collaboration across teams

    Shared priorities and agreements break down silos within your organisation and clarify responsibilities for your digital transformation.

  2. 2

    Consistent and accessible service delivery

    Your digital strategy enables you to create a single, coherent experience for your target audiences across all digital channels, whilst taking into account users with lower digital literacy.

  3. 3

    From strategy to action and impact

    Turn ambitions into concrete plans with clear objectives and an action-oriented plan (roadmap, pilot projects, measurement plan), and demonstrate the added value for both your organisation and your end users right from the start.

Discover how we help organisations thrive with a bespoke digital strategy

NSSO - National Social Security Office

A future-proof, user-centred digital social security

City of Sint-Niklaas

A digital enterprise counter to apply for permits and other products

The Flemish Building Passport

Bundling all information about a property on a single platform

Discover how we approach it

Would you like to develop your digital strategy too?

Would you like to optimise the organisation of your products and channels and reach your target audience more effectively? We’d be happy to discuss your challenge with you.

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