ARENA - Designing for trust

All service providers want to be trusted, but trust in the digital era needs to be earned.

About this 10th edition

What makes you feel safe online? The digital landscape is rapidly changing which creates new challenges for service providers. From misinformation, deep fakes, data leaks, phishing to inaccessible language… not all online spaces feel welcoming let alone secure. In this edition we explore how you can embed trust at the core of your digital project from the start.


Wednesday 26 April 2023, 18:00h


WATT The Firms
Nieuwewandeling 62
9000 Ghent




Free! But registration is needed.

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The speakers

These two speakers will bring their expertise to the arena and inspire our audience with their learnings and thoughts.

Sarah Drummond small
Sarah Drummond Director at School of Good Services

Sarah is a design leader, with a specialism in service and strategic design focusing on balancing the needs of people and planet. She is currently a director at The School of Good Services and co-founded Snook, an award winning design studio.

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TBA Second speaker to be announced.

More info soon


Welcome Food & drinks & networking
Sarah Drummond School of Good Services
Second speaker TBA
Round Table Session Debate
The Final Act Networking

What is ARENA?

ARENA is a free one-evening conference for professionals. Twice a year we choose a topic that we find relevant in our society and where service design could play a role. We invite two speakers to share their expertise from different perspectives. Our previous editions covered topics such as digital transformation, accessibility, the future of work, human-centred organisations, education, etc.

An evening full of inspiration and action (some networking, food & drinks as a bonus). See you in the ARENA!

Questions? Contact our knights or

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Special thanks to our partners

  • Leapforward
  • Cronosgroep
  • Hyperion logo dark


Call To Action

Don't forget to register! Spots are limited.

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