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ARENA - Designing for trust

All service providers want to be trusted, but trust in the digital era needs to be earned.

About this 10th edition

What makes you feel safe online? The digital landscape is rapidly changing which creates new challenges for service providers. From misinformation, deep fakes, data leaks, phishing to inaccessible language… not all online spaces feel welcoming let alone secure. In this edition we explore how you can embed trust at the core of your digital project from the start.

  • When

    Wednesday 26 April 2023, 18:00h

  • Where

    WATT The Firms
    Nieuwewandeling 62
    9000 Ghent

  • Language


  • Price

    Free! But registration is needed.

Book your seat

The speakers

These two speakers will bring their expertise to the arena and inspire our audience with their learnings and thoughts.

Sarah Drummond Director at School of Good Services

Sarah is a design leader, with a specialism in service and strategic design focusing on balancing the needs of people and planet. She is currently a director at The School of Good Services and co-founded Snook, an award winning design studio.

Giselda Curvers Strategic advisor at the Federal Pension Service

Giselda Curvers is strategic advisor Customer Experience and product manager of She has been working at the Federal Pension Service since 2010. She started as a researcher in Social Policy Analysis at KULeuven.


Welcome Food & drinks & networking
Sarah Drummond School of Good Services
Giselda Curvers Federal Pension Service
Round Table Session Debate
The Final Act Networking

What is ARENA?

ARENA is a free one-evening conference for professionals. Twice a year we choose a topic that we find relevant in our society and where service design could play a role. We invite two speakers to share their expertise from different perspectives. Our previous editions covered topics such as digital transformation, accessibility, the future of work, human-centred organisations, education, etc.

An evening full of inspiration and action (some networking, food & drinks as a bonus). See you in the ARENA!

Questions? Contact our knights or

Special thanks to our partners

  • Hyperion logo

Photo gallery

Here are some moments of the evening.

Did you miss this edition?

Call To Action

No worries! You can check out the presentations of our speakers again. Enjoy!