What is service design?
A methodology in which we consciously design a complete service from the perspective of the user. We do not look in isolation to the separate parts, but at the holistic whole that results in one experience. We do this through real user insights in co-creation with the relevant stakeholders.
Our work
A selection of our projects.
GBO - Integrated Broad Reception
Fostering closer collaboration between social assistance and service providers to support vulnerable residents more effectively.
VDAB & City of Antwerp
Obstacles and dreams of 21 Antwerp youths looking for work portrayed
Welzijnszorg Kempen
Reducing non-take-up of rights through user research and co-creation
Toyota Connected Europe
The perfect cockpit experience for the newest Toyota of 2025
City of Ghent
First-line service satisfaction survey
Acerta
From hyper-validated personas to new tailored services carried by the entire organisation.
Who we’ve worked with
We are proud to collaborate with the people behind these brands.
Our community
We organise regular events and love learning and sharing our knowledge.
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ARENA
We organise regular design events where we invite experts to share their knowledge in a certain topic and inspire our audience.View our events -
Service Design Network - Belgian Chapter
Together with Peel and the University of Antwerp we co-founded the Belgian SDN chapter.Visit website -
Service Design Podcast
We have conversations about Service Design with practitioners from around the world.Visit website
Our tools
We’ve created our own tools to help us in our quests.
Our blog
Our latest thoughts, updates & creations, hot from the forge.
